The majority of people who know TOMS shoes, are most likely aware of the brand's One for One business model, which promises to deliver a pair of shoes to a child in need for every pair of TOMS that is sold. The TOMS One for One ideal goes beyond shoes however, branching over to their coffee brand, TOMS Roasting Company. With every TOMS Roasting Co. product that is purchased, TOMS vows to provided safe water to a person in need. The following GIF's and stop motion video were created in order to bring awareness to TOMS Roasting Co. on the brand's main social media pages, which typically showcase their shoes.
With energy efficiency in mind, Volkswagen goes electric with the introduction of their new e-Golf. This series of print ads combines various forms of energy efficiency with the car manufacturer's new model. The goal is to not only bring awareness to the Volkswagen e-Golf, but also to showcase that Volkswagen is the new leader in the field of electric powered vehicles.
Barbasol may have no clear distinction that sets its products above and beyond any other brand of shaving cream. In the era of shaving gel, electric razors and "No-Shave Novembers" how can this nearly 100 year old brand appeal to a younger audience? With this pair of print ads the solution is to appeal, not to the benefits the product provides, but instead to the tradition and legacy that goes into shaving with Barbasol. Both the visuals and the hashtag of #TheCloseShaveComeback exemplify the generational custom of using Barabasol, and express that although styles may change eventually everything makes a comeback. Perhaps it is time for #TheCloseShaveComeback.
What comes to mind when you think of air fresheners and scented fragrances? If the answer is anything involving flowers then perhaps these print ads can change your perspective. Air Wick, like other brands of its kind, almost exclusively target women with the promise of floral and fruity fragrances. With a focus on copy, these situational print ads look to broaden Air Wick's target audience. By addressing the smelly settings men often find themselves in, Air Wick promises these men that they can live their lives with a fresh start and avoid getting yelled at in the process.
Whitehall is a small town in Upstate New York with an alarmingly large percentage of Bigfoot sightings. If you're not from Whitehall, or if you don't know someone from the town, this is probably news to you. The town itself could use some help in the tourism department. The purpose of this campaign is to actually get people to venture around Whitehall in search of answers. Instead of just allowing people to pass right through the town the goal is to redirect travelers to Whitehall's mobile microsite via the Waze app.
As wanderers attempt to pass through the quiet town of Whitehall while using Waze, a Whitehall icon will appear on the app's virtual map. From there, visitors are encouraged to enter Whitehall's site where, by enabling GPS and location tracking, they will be able to find and locate predetermined spots where a sighting of the infamous Bigfoot was reported. In order to unlock more information about the current spot, and the location of the next reported sighting, visitors will have to actually get out of their car and journey throughout the town to each specific destination based on GPS coordinates.
Upon reaching the given destination they will find a rebus, or picture puzzle, which they will then have to decipher in order to gain access to the next sighting's coordinates. Overall the goal of this campaign is to embrace Whitehall's weirdness and more cryptic side in order to attract new visitors to the town and embrace the travelers' wonder of what wanders.